Adobe Seminar : Reverse engineering – Inspecting, analyzing, and modifying files to facilitate printing

Reverse engineering – Inspecting, analyzing, and modifying files to facilitate printing

Evangelist : Michael Stoddart,
Senior Manager, APAC Creative Solutions

Initially trained as a graphic designer, Michael Stoddart was previously a publishing consultant before joining Adobe in 1996. His various Adobe roles have been in technical, marketing and sales positions. He is involved in assisting Adobe’s customers transition to the Creative Suite platform, and has presented at many industry events throughout Asia Pacific. He is now an Asia Pacific Creative Solutions Manager for Adobe’s design, web and video markets.
Date : 12 March 2009

Adobe recognises the need to provide tools and resources to printers to ensure that designers ideas print as intended. While designers explore the creative features of Adobe Photoshop CS4, Adobe InDesign CS4 or Adobe Illustrator CS4, printers need to take a rather different approach.

This seminar will be focused on the needs and requirements of printers, but is also useful for production artists who are preparing files for print.

You will also be introduced to CS4’s forensic tools which are invaluable in highlighting potential problems. (The earlier you can pinpoint problems in a job, the less expensive and complicated they are to rectify). The seminar will provide guidance for identifying transparency effects and for preparing jobs to correctly render during output.

The seminar will also show new print production features of the CS4 release including:

Adobe InDesign CS4

  • Rapid layout and corrections with increased accuracy – Smart Guides and Proportional Place
  • Live Preflight – reduce risk of late stage errors with continuous preflight
  • Transparency Flattener – tips for reliable output of complex files
  • Links architecture – rewritten to speed up preparing for output while reducing errors
  • Automation – new tools for increasing throughput with existing staff and materials

Adobe Illustrator CS4

  • Multiple pages [artboards] – output techniques
  • Live Colour – fast late stage colour correction and translation
  • Gradient transparency – successful ripping
  • Separation preview – print output
  • New interface streamlines prepress tasks – Appearance Panel / Isolation mode

Adobe Photoshop CS4

  • Speed and power – GPU acceleration
  • Smoother workflow – new Adjustment and Mask panels
  • Revolutionary Content Aware Scale – image resizing rewritten
  • 16 bit Print (MacOS) – greatly improved output
  • 64 bit support (Win)
  • Improved retouching tools – dodge, burn and sharpen

Adobe Acrobat 9.0

  • New Object Inspector for print job forensics
  • Minor text edits – including across line endings
  • Major new Preflight and Fixup engine and interface
  • Enhanced Convet Colours – map RGB black to single plate K
Agenda :
1.30pm Registration
2.00pm Welcome by Adobe
2.05pm Opening Address by Director of Print & Media Association of Singapore
2.15pm Adobe InDesign and Adobe Illustrator
3.30pm Break
4.00pm Adobe Photoshop and Adobe Acrobat
5.30pm End and Lucky Draw
Venue : (Malaysia)
Jasmine Junior Ballroom, Concourse Level
One World Hotel
First Avenue, Bandar Utama City Centre
47800 Petaling Jaya, Selangor

For more information, please access to


2 Comments (+add yours?)

  1. susan
    Mar 09, 2009 @ 08:59:53

    Hi! Dear Sir /mdm,
    I have fax over the registration form to MPA on the 4th march 2009. We have regiatered 3 participants:


    Please confirm our registration.

  2. Ripsta
    Mar 11, 2009 @ 14:59:25

    Dear Miss/Maam

    perhap u did received confirmation / alert on SMS. thank for your participated .

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: